Search Engine Optimization (SEO)

About Course

SEO (Search Engine Optimization) is a core part of digital marketing, focusing on improving a website’s visibility in unpaid search results by optimizing content, structure, and authority, making it easier for users to find relevant information and driving organic traffic, leads, and sales without paid ads. It involves on-page SEO (content), off-page SEO (backlinks), and technical SEO, all working to satisfy search engine algorithms and user intent for higher rankings and trust.

Course Content

What SEO does in Digital Marketing:
Increases Visibility & Traffic: Ranks websites higher on SERPs (Search Engine Results Pages) for relevant searches, leading to more organic (free) visitors.

About Course

What Will You Learn?

Course Content

What SEO does in Digital Marketing: Increases Visibility & Traffic: Ranks websites higher on SERPs (Search Engine Results Pages) for relevant searches, leading to more organic (free) visitors.

What SEO does in Digital Marketing:
Increases Visibility & Traffic: Ranks websites higher on SERPs (Search Engine Results Pages) for relevant searches, leading to more organic (free) visitors.